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Nov 19

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Nikon Rumors: Digital camera consumers are willing to pay more for Nikon

Based on preferences collected from more than 26,000 digital camera shoppers visiting MyProductAdvisor.com from May through October 2011, those who prefer the Nikon brand are willing to pay the most, with Canon ranking second. Olympus, Panasonic, and Fujifilm are among those brands attracting shoppers with more moderate willingness to pay. The results may verify expectations that Nikon’s overall brand/price power is positively impacted by the presence of its “high end” line of cameras.

Read more over at Nikon Rumors.

Permanent link to this article: http://blog.stillworx.com/2011/11/19/nikon-rumors-digital-camera-consumers-are-willing-to-pay-more-for-nikon/

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